Accessories Direct

Accessories Direct was founded by Rody Moreira and Alberto Rosenthal in February 2010 in New York City. The Accessories Direct mission is to design the latest trending handbags and accessories in the industry while empowering a team of young designers to develop collections each season inspired by their own generation.

In 2014 the team created Violet Ray brand, which has since then been sold in over 500 stores throughout the United States. Under Violet Ray brand we have partnered with some of the biggest names in retail, such as Francesca’s and Free People, developing products to fit their own needs.

In February 2017, we created Abbie & Emmie brand to reach an emerging niche customer in the millenial market. Abbie & Emmie designs are unique and beautiful, like our customers. The quality in design and brand details reflect a lifestyle that stands out in the marketplace.